Cost-effective: marketing is a cost-effective way to reach a large audience. It’s much cheaper than traditional advertising methods like TV or print ads.

Targeted: marketing allows businesses to segment their audience and send targeted messages based on the recipient’s interests and behavior. This can lead to higher engagement and conversion rates.

Measurable: marketing provides detailed metrics on open rates, click-through rates, and conversions, which allows businesses to measure the effectiveness of their campaigns and make data-driven decisions.

Personalized: marketing allows businesses to personalize their messages and make them feel more relevant to the recipient. This can lead to higher engagement and customer loyalty.

Easy to automate: marketing can be easily automated, which saves businesses time and resources. Automated emails like welcome series, abandoned cart reminders, and post-purchase follow-ups can help businesses nurture leads and improve customer retention.

Easy to share: marketing messages can be easily forwarded and shared with others, which can help businesses reach a wider audience and increase brand awareness.